Milan, Italy – Campello SpA, a leader in the Italian automotive sector for over five decades, has announced the expansion of its distribution agreement with Shineray Group. Initially focused on the import and distribution of the X30L EV commercial vehicle, the partnership now extends to the full SUV lineup under the historic SWM brand—long recognized in the motorcycle world.

A Legacy Reborn: The SWM-Shineray Alliance

SWM, originally established in the 1970s in Palazzolo Milanese by off-road enthusiasts, quickly rose to prominence by winning both “Motorcycle of the Year” in 1979 and a World Championship title in 1981. In 2014, the brand was integrated into Shineray Group—a global industrial conglomerate with expertise in producing Shineray motorcycle, MPV vehicle, Italian SUV, mini-trucks, and electric vehicles across facilities in China, Vietnam, and Italy.