From the passion born in Italy to innovation driven by a global vision — SWM continues to redefine the mobility of the next generation.
Born on Italian racetracks, SWM gained worldwide recognition through its competitive success and became an icon of European motorcycle culture.
Marking a triumphant return, SWM blends Italian design with European standards, expanding into motorcycles, powertrains, and automotive fields through a global and forward-looking strategy.
SWM is evolving into an intelligent manufacturer of integrated mobility systems and power technology clusters, shaping the future of global transportation.
The brand SWM was established in Milano. ltaly. SWM wassweeping around the entire Europe in 1970s and 1980s, and itis an icon of ltaly's manufacturing industry.
SWM brand created the top-class engine and off-road vehicteseries and had them well sold in Euramerica, SMW soon becamethe symbol of extreme sports.
In 1980s, SWM launched high-performance off-road vehicleseries, the production and sales of which ranked among top 3.SWM became the sign of social trends and the cultural symbol forworship of personality and freedom.
SWM acquired the Milan factory of Husqvarna, which was a top off-road motorbike brand under BMW. At that time, the revived classical brand SWM, now equipped with the technical expertise and advanced design concepts from both Husqvarna and BMW, was ready for a brand new journey. In February, the Italian design center of SWM Motor was established.
SWM is making a strong entry into the outdoor realm as a new and ultimate challenger, inheriting the remarkable design and fine craftsmanship characteristic of Italy.
SWM are making a forceful entry into the outdoorrealm as an ultimate new challenger with inheritesof the remarkable desiqn and finecraftsmanshipcharacteristic of ltaly.
At EICMA 2025 SWM marks a new global strategic beginning -unveiling its brand renewal,advanced technology platforms, and a full range of new products.
To become a global leader in intelligent mobility and power technology-integrating motorcycles, automobiles and future energy solutions into one ecosystem.
To create intelligent, reliable, and inspiring vehicles and mobility systems that connect city and adventure, work and life - for riders and drivers worldwide.
